TECHNOLOGICAL PERSPECTIVE

Technological advancements have revolutionized tourism by enhancing how destinations are marketed, experienced, and managed. Digital tools like social media, websites, and influencer partnerships enable even lesser-known places, such as Malang, Indonesia, to gain global visibility. Travel technology, including apps like Google Maps and TripAdvisor, simplifies navigation, while platforms like Booking.com and Airbnb make accommodation planning seamless, and cashless payment systems enhance convenience. Data analytics allows for personalized marketing and tailored services based on tourist preferences, while digital tickets and eco-friendly apps support sustainable travel. In essence, technology empowers both iconic and emerging destinations to thrive, offering improved traveler experiences and fostering sustainable growth in the tourism industry.